OUR MISSION

A World Empowered by Difference

We believe the key to unlocking a brighter future lies in celebrating our rich tapestry of cultures, experiences, and voices.

Ricco Global Collective exists to amplify underrepresented communities, unleashing their potential to drive sustainable innovation and create meaningful impact without borders.

OUR VISION

Shaping the Future, One Bold Idea at a Time

We envision a world where everyone has a seat at the table, where diverse perspectives power progress.

Our vision is to lead the charge, fostering transformative initiatives that reshape societies, promote equity, and inspire lasting change.

OUR PHILOSOPHY: Opportunity as a Catalyst

Entrepreneurship Empowers Communities

At Ricco Global Collective, we see entrepreneurship as the key to creating sustainable opportunity, particularly within BIPOC and LGBTQIA+ communities.

Our diverse brands generate economic growth, providing jobs and resources. Our unique incubator program offers mentorship, training, and support, empowering individuals to break down barriers and become agents of change within their own communities.

Our Guiding Principles

Our values shape our actions, guide our decisions, and unite us on our mission.

OUR CORE VALUES

INCLUSIVITY

Embracing the Power of Difference

We celebrate diversity in all its forms – race, ethnicity, gender identity, sexual orientation, ability, and beyond. We foster a welcoming environment where everyone feels seen, heard, and valued.

INNOVATION

Disrupting the Status Quo

We believe in the power of fresh ideas, bold thinking, and challenging conventional wisdom. We encourage experimentation, embrace change, and continuously seek better solutions.

COLLABORATION

Building Impact Together

We understand that the greatest achievements come through partnership. We forge alliances within communities, across industries, and internationally, united by our common goals.

TRANSPARENCY

Honesty & Integrity in Action

We operate with openness, honesty, and accountability in all our endeavors, building trust and fostering a culture of responsibility.

COMMUNITY

Lifting as We Climb

We are committed to giving back, empowering others, and creating a ripple effect of positive impact within the communities we serve.

SUSTAINABILITY

Protecting Our Planet, Preserving Our Future

We strive for ethical practices and solutions that promote environmental responsibility and long-term well-being for all.

MEET OUR CEO

Walter Ricco Smith

With over 15 years of experience in multicultural marketing, Walter Smith has witnessed firsthand the power of leveraging culture to connect with audiences. His work with global brands like McDonald's, Netflix, and Amazon Prime ignited a deep desire to move beyond marketing and towards truly transformative impact.

Walter has traveled the world, bearing witness to systemic inequalities faced by underrepresented communities. This fueled a resolute belief: opportunity and a voice are essential for achieving equity and justice. Ricco Global Collective is the manifestation of this philosophy.

A Passion for Purpose

"Every voice has a story. Every story matters."

“The greatness of a community is most accurately measured by the compassionate actions of its members.”

– Coretta Scott King

Your support is essential in building a world where underrepresented entrepreneurs thrive. Join us in creating a legacy of impact.

GET INVOLVED

Become a Mentor

Share your knowledge and experience to guide the next generation of changemakers. Your mentorship empowers individuals to build sustainable businesses and make a difference within their communities.

Strategic Partnerships

Collaborate with Ricco Global Collective to amplify your social impact, reach new audiences, and tap into the power of diverse innovation.

Invest in Impact

Your investment fuels our incubator program, helping to create opportunities and a more equitable world. Support the future of inclusive entrepreneurship.